That's an enormous amount of credibility that you can tap into with some well-executed testimonials from genuine customers. Customer testimonials are great opportunities to demonstrate that your company understands customer needs. That's because the customer story highlights how your company helped them to succeed and achieve their goals. This way, potential customers who have similar problems can trust that your company can help them.
Testimonials act as a useful tool for word-of-mouth marketing, which is still an ingenious strategy that small businesses can take advantage of. Sharing positive information about your current customers is very influential, as 94% of consumers say that reading a positive review increases their chances of them interacting with a company. Testimonials play an important role for all companies, regardless of industry, looking to acquire customers and sales online. So it's not surprising that marketers rate testimonials as one of the most effective marketing tactics.
If you don't have an open dialogue yet, it can be awkward to get in touch out of the blue and request a testimonial. There are a lot of different types of testimonials, and which one works best will depend on your business and marketing goals. This makes testimonials a powerful tool for increasing the likelihood of a purchase and reducing resistance to buying more expensive products or services. Simply put, customer testimonials create a kind of self-fulfilling prophecy regarding your connection with your target audience.
For some of your most enthusiastic customers, invest in recording a testimonial video that accompanies their words and thus bring them to life. With Trustmary, you can choose the right testimonials and add them anywhere on your website with a single line of code. Naturally, consumers trust each other more than they trust advertising material, so that testimony adds more weight to the decision they are trying to make. The goal of a customer testimonial is to generate leads for your sales team and, at the same time, create a good relationship with the customer.
That's why consumers prefer to read the testimonials to get an idea of what to expect. When you combine customer testimonials with other effective marketing tactics, such as relying heavily not only on printing but also on printing techniques that help your advertising material stand out and make a unique impression, suddenly your message is amplified in the best possible way. Now that we've addressed the purpose of testimonials, let's see how you can put them into practice to generate leads. Understanding this part of the customer journey map will help you replicate customer success and generate future testimonials.
Testimonials are invaluable for a small business, and the more your company has, the better your chances of getting more customers. Third party validation of your company is a fantastic way to show others that you know what you're doing, but make sure that the testimonials aren't vague or confusing.
