In fact, business sites that publish consistent blog content have an average of 434% more pages indexed by search engines than those that don't publish anything. In fact, according to BIA Kelsey, 61% of SMEs say that half of their revenues come from repeat customers. In addition, Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10 times more than their first purchase. Well, your potential and potential customers want to read good content.
In fact, 20% of the time that Internet users spend online is spent reading content. It helps to establish trust with your audience. It keeps audiences coming back for more.
Content marketing
not only helps you increase visibility, but it can also help you build stronger relationships with your potential customers and customers.Build and establish relationships with audiences with useful and valuable content aimed at their needs, interests, desires and problems. Content does more than fill your web pages, it also generates trust among your current & of your future customers. Timeless content is content that provides knowledge to the audience and answers their basic query. Learn more about how partnering with a content marketing agency like LYFE Marketing can help you generate more traffic and conversions.
We live in an era in which quality content has become the rule for companies, not the exception, and content marketing allows them to produce and offer the information that the public needs. Then, you can start creating valuable content that helps drive conversions and improve customer retention. Content like that, created for a specific audience, adapted to their questions and weak points and aimed at their perspective, is an incredible trust generator. People consult the content of your website even before they decide to buy your products or even make use of your services.
Most importantly, a whopping 97% of brands use content marketing because it's the way modern consumers prefer to interact with companies and learn about them. If this isn't enough to show you why content marketing is important, consider the role that content plays in helping you develop a personality and brand voice. In other words, your content marketing is what will keep them coming back even after they've made a purchase. In general, the main objective of content marketing is to develop the authority of your brand and establish relationships with your potential customers.
That's what makes content marketing so intriguing in today's environment of thousands of marketing messages per person per day. The content of this stage of the funnel is intended to inform potential customers about their different options.