A content pillar is a complete article or series of articles that are used as a basis for other, smaller, easier to digest content. Content pillars can also be referred to as content cornerstones. Marketers use content pillars to create authority on the page for specific topics. The pillars of content are 3 to 5 topics that your brand will constantly discuss, amplify and create content on social networks.
As social media strategist Christina Galbato explains: “You might hear them called content categories or content cubes. They all mean the same thing. In the context of social media marketing, content pillars are a set of topics or themes that your brand can use to create publications. The pillars, which are often referred to as content groups or content groups, consist of the topics most relevant to your industry and your target audience.
Content pillars can also be comprised of different types of content, such as blog posts or visual content, such as videos or infographics, that your audience may find of interest. In general terms, most brands select between three and five pillars of content to create content in a coherent way and amplify it on social networks. A content pillar is a key topic that will dictate many of the articles, videos, e-books, infographics and blog posts that are published below. In general, a content pillar is consolidated with one or more contents that are particularly solid and profound.
These are generally referred to as “bedrock content”. This creates a web of related and relevant content. Planning your content calendar for social networks becomes much easier when you already have a set of specific content topics to analyze and research. The advantage of content pillars is that they help you stay focused and relevant to your customers.
Therefore, the content pillars of a Fort Lauderdale marketing agency will look very different from that of a local doctor's office.
The main content
must meet the intentions of your users and be structured accordingly for search engines. Content marketers need time to develop posts on social networks and blogs, and if you just choose pieces of content at random, the process could get lengthy and complicated. When you designate content pillars for the topics most relevant to your audience, you stay focused on your specialties.The example of WordPress, a popular content management system, has an attractive front page that covers all aspects related to supporting your product. On social media, the pillars of content create a coherent brand image, drive engagement and increase authority. Without content pillars, your pieces of content lack direction, which translates into reduced reach, engagement, and brand recognition. Now that you've determined your target audience, their needs and what they're looking for, you can finally create your core content pillars.
If you want your main content to rank, you'll have to optimize your links (both internal and those from external sources) to start gaining ground. If you haven't developed content pillars for your social media strategy, let this blog serve as a guide for yourself. For the content pillar strategy, publishing a large number of articles at once is the best option to capture the attention of search engines. Creating effective content pillars that outperform the competition and generate traffic to your brand's website can be a challenge.
Before creating content, implement a content calendar that includes the type of publication, the desired keywords, and the date of publication to maintain a consistent brand presence on social media. Interconnecting the content of the cluster with the home page is an essential part of the information architecture. .
