It's hard to understand the amount of content being produced, isn't it? Did you know that more than 2 million blog posts are published every day? Not long ago, I updated web content once or twice a year; however, there are now websites like the Huffington Post that update the content more than a thousand times a day. Sounds crazy, right? This type of scenario happens often. You create the content, hit “publish” and expect visitors, leads and sales to skyrocket overnight. It's a nice story, but it rarely happens that way.
However, when done right, content marketing will be your most powerful source of new traffic and customer acquisition. Once you have the characters established, use them to create content and solve problems. The key to your content is to help your customers help themselves, and the only way to do that is to understand your audience. If you don't understand your audience, your content will fail.
Here I can also help you. A recent report by the CMO Council and NetLine revealed that 65% of B2B buyers value research reports and studies compared to any other type of content (followed by technical guides, information, technical documents and articles). That's right: if you want to increase traffic and demonstrate that your content marketing efforts add value to your business, short 400-word posts aren't enough (unless you're Seth Godin). Content of more than 3000 words is shared two or three times more than content of less than 1000 words.
And that's not all, longer content will allow you to get more inbound links, which is great for SEO purposes. Now, are you sure you want to keep writing those 400-word blog posts? I can quickly identify content that has more than 1500 words and is hosted on an accredited website, which translates into a higher ranking, helping me reduce my future segmented keywords and opportunities for guest posts. The tips in this post will save you the years of guesswork and continuous optimization that I had to endure to succeed. Use these five pillars as a guide to help you create valuable content for your audience members and move them from one buying stage to the next, and continue to measure and analyze performance.
In the context of social media marketing, content pillars are a set of topics or themes that your brand can use to create publications. The thematic pillars are the general thematic areas for which your brand wants to be known in the market. Define the topics and subtopics that the content of your ecosystem will cover. In this quick guide, we'll discuss how and why content pillars can help you focus and organize your social media strategy.
Only 33% of brands have a documented content marketing strategy, according to the Content Marketing Institute. However, where to start? What are the pillars of a successful content marketing strategy? Let's find out. Ideally, your main content pillars should be those topics that you want to be known about and that interest your audience the most. Many content strategies can begin with the creation of the main page before the articles in the support cluster.
The content pillars you choose should encompass and be consistent with the purpose, values, tone of voice, positioning and general aesthetic appearance of your brand on social networks. Don't publish your main content exclusively as a package: identify topics, pages, images, and other cluster-specific elements that might interest a potential customer with backlinks. As a general rule, the content of your pillar has the greatest potential to get a lot of backlinks, since it covers the topic in depth. Remember that strong content pillars establish your brand as an authority on issues that concern your objectives, so focus on finding common ground.
There are several channels and methods to promote the content of your pillar both internally and externally. In addition, since you want to promote your main content as an accredited resource, you'll also want to have a strategy for acquiring backlinks from high-quality sources. It can be an effective strategy to create an authorized home page that contains permanent and timely content about new features and product launches. The example of WordPress, a popular content management system, has an attractive home page that covers all aspects related to supporting your product.
On the other hand, if you don't have existing content to back up a main page, you may need to reverse engineer this process. .
