Think about the story, not just the images · 2.Align the visual story with your content marketing strategy · 3.For example, Teen Vogue points to Andy Lobos' TikTok video about Abercrombie hoodies without a logo, which garnered more than 1 million views. Once an Abercrombie product goes viral on TikTok, it usually sells out on the site. Insta Novels visualizes five iconic novels as Instagram Stories. Each edition includes the full text along with illustrations and an animated introduction.
It even includes a place to pause each frame for those who can't read in 15-second increments from the platform. These viewed novels garnered more than 300,000 views and added more than 140,000 followers to the library's Instagram account. To help, 13 members of the Forbes Agency Council provide their professional suggestions to companies looking to include visual elements in their marketing. Like the principles of Gestalt, the rules of visual hierarchy are an important aspect of design that can help marketers design campaigns for customers.
The visual hierarchy is fundamental to most types of visual projects. Marketers offer ideas that can advertise and engage people to boost a brand or make conversions. Like any content marketing format, you need a compelling justification for telling visual stories and a clear plan to turn views into meaningful marketing results. The founder of the African American Marketing Association, Michelle Ngome, implores marketers to consider diversity in content creation.
This recipe site is a great example of how you can use different types of images to improve the attractiveness and effectiveness of your content. Both the content of infographics and that of data visualization can include tables, graphs, graphs, statistics, etc. Without a purpose and a visual content strategy, your image simply won't be able to offer you optimal results. Get in touch with other content creators related to the main topic you're developing on your publishing channels.
There are several ways to incorporate animation into the development of your visual content, such as easy-to-digest instructional videos, animated company logos, entertainment videos for social media posts, and more. Images have also been shown to improve learning and understanding, and increase motivation to act and consume additional content. Whether fans are participating in your images or not, take steps to maintain your brand's visual identity, including the use of corporate colors and logos. It's the result of the voluntary creation of content by someone who talks about your brand or your products on social media platforms.
If you don't want to create your own images, you can also directly embed tweets, Facebook and Instagram posts in your blog posts. You can use different types of images for this purpose, such as graphics from branded blogs, GIFs, presentations, or longer infographics. You can also create slide shows that show your company's products and services and embed them in your blog posts to give readers an idea of what you can do for them. Buddy Scalera, an expert in visual content strategy (and avowed fan of comics), says that the native tools of a platform can choose a less preferred image of the content to show it as a thumbnail or preview, or they can crop it in a way that deprives it of some of its elements of resonance and branding.
