Use words that evoke emotion or enthusiasm. Give your audience a reason why they should take the desired action. Don't be afraid to get a little creative. Your CTA should be written with care.
The best call to action is short, sweet and to the point. If your CTAs are long, complicated, or full of information, your potential customers will be speechless and will move on. Remember that CTAs aren't the small place where you can sell your software, but that you're simply trying to take your audience to the next step. Optimize your product landing page for conversion and direct it to an appropriate CTA.
What makes these CTAs effective? First of all, there's the generous padding that's provided, thanks to the CTA block and button. The second is the center position of the button. Together, these techniques help guide the eye. We delve deeper into this in our blog on conversion-focused design.
Creating an effective call to action is essential for any software marketing campaign to convert visitors into paying customers. In fact, if you're going to follow just one small tip from this post, it should be to pay close attention to the colors of your buttons. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. They're not infallible, but in my experience, these words tend to improve the performance of the CTA and the effectiveness of most sales texts.
If your target audience is made up of business owners who are tired of creating content to attract traffic and increase sales, all in vain, you can take advantage of it by writing the title of your landing page. A strong point of contention between designers is the number of calls to action that should be included in an email. The advantage of a single CTA is that it's a low-engagement action and creates a binary “yes” or “no” situation for buyers. If you place your call to action on a web page or other content that you design yourself, you should place it at the top of your visual hierarchy.
The open cycles created in Hollywood movies, best-selling books and marketing stories leave us dissatisfied. For a CTA to be effective, it must take into account where the target buyer is in the buying process, offer something of value in return and inspire action. Design techniques, such as adjusting the size of a link within a block of text or increasing the space surrounding text links, are not as effective and can sacrifice the design of the email. An example of a brand that knows how to offer the right solution is Webnode, which allows users to easily create websites, especially if they don't want to waste time with the code.
As a marketing writer for almost 15 years, I've seen what CTAs can do and I've learned how to make them more effective. For DIY companies and writers starting their careers, I've created this CTA guide, which explains how to write a call to action for whatever you need and includes some examples of well-done CTAs.
