Randy Fidsky

Randy Fidsky

Lifelong web evangelist. Typical beer advocate. Award-winning bacon aficionado. Wannabe music specialist. Food maven.

104 Author´s Posts
What are the content marketing channels?

What are the content marketing channels?

Learn how to use these and 10 other channels in 58 social media tips for content marketing. Once you have the strategy,...

How do you create a content marketing strategy in 7 easy steps?

How do you create a content marketing strategy in 7 easy steps?

Build a successful content marketing strategy from scratch in 7.The truth is that there are no secrets to creating a...

What are 4 key pillars of marketing?

What are 4 key pillars of marketing?

The 4 P's of marketing, often referred to as the marketing mix, are the product, the price, the place and the promotion....

How do you start an influencer marketing strategy?

How do you start an influencer marketing strategy?

How to create an influencer marketing strategy Determine your objectives, know who you're trying to influence, understand ...

What are the rules for content marketing?

What are the rules for content marketing?

The Rules of Content Marketing Engage First, Sell Later. So this is the most obvious.

What are some tips and tricks for creating effective calls-to-action (ctas) in your written and visual pieces of content?

What are some tips and tricks for creating effective calls-to-action (ctas) in your written and visual pieces of content?

Use words that evoke emotion or enthusiasm. Give your audience a reason why they should take the desired action.

What are the most important metrics to track in content marketing?

What are the most important metrics to track in content marketing?

Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...

How do you measure the roi of content marketing?

How do you measure the roi of content marketing?

Calculate the ROI of content marketing Calculate the cost of producing your content, add up the cost of distribution and...

How can data analytics be used in marketing?

How can data analytics be used in marketing?

Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and...

What are the best practices for creating video content for content marketing purposes?

What are the best practices for creating video content for content marketing purposes?

Every video you produce must have an objective. Our brain remembers 95% of the information we see in a video, while we...

What is influencer marketing and why is it so important to marketers?

What is influencer marketing and why is it so important to marketers?

Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...

What is the benefit of content marketing over traditional advertising?

What is the benefit of content marketing over traditional advertising?

It costs less, requires less work, reaches more potential customers, and generally the return rate is higher. While...

How do you measure success in content marketing?

How do you measure success in content marketing?

Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.

What are the 4 steps of content strategy?

What are the 4 steps of content strategy?

A crucial part of any successful content marketing strategy is diving into the waters of customer research. Just as you...

What are the three main goals of influencer marketing?

What are the three main goals of influencer marketing?

As a company, developing a marketing plan dedicated to influencers is a great way to reach your target audience to build...

How do you create a data driven content strategy?

How do you create a data driven content strategy?

When you create content just to create more content, you waste time and resources. Learn about your audience.

How much money is in content marketing?

How much money is in content marketing?

If you're starting out, I recommend it. How much does it cost? Nothing but your time.

What are the 4 main categories of content marketing?

What are the 4 main categories of content marketing?

There are four categories of content used in content creation and marketing: attraction, authority, affinity, and action. ...

How do you use user-generated content in your content marketing strategy?

How do you use user-generated content in your content marketing strategy?

Adding content regularly to your website can help your SEO (search engine optimization) efforts. Uploading consistent...

What is the influencer marketing strategy?

What is the influencer marketing strategy?

Influence marketing is a marketing strategy in which brands partner with social media influencers to promote their...

How do you create content for video marketing?

How do you create content for video marketing?

Tips for creating video content Be a storyteller. Adapt your video to each social media platform.

How do influencers shape marketing strategy development?

How do influencers shape marketing strategy development?

Brands positively influence customers' buying decisions by partnering with influencers and their specific audiences....

How do you create engaging content for content marketing?

How do you create engaging content for content marketing?

SummaryMake sure that the content is relevant to your audience and helps them solve a problem they have right now, offer...

What is content marketing how is it different from traditional marketing?

What is content marketing how is it different from traditional marketing?

Traditional marketing is based on “interruption”, that is, on going to where people are and getting in front of them. ...

What are the 4 elements of content?

What are the 4 elements of content?

People want content that's relevant to their interests. People want content that introduces them to new things.

How do you create engaging content in digital marketing?

How do you create engaging content in digital marketing?

Being a company in this technology-driven era provides you with an opportunity to get to know your audience better. We...

What does engaging content look like?

What does engaging content look like?

Engaging content allows the reader to take a look at something they haven't seen before, but can be identified with in...

What are the best strategies for creating viral content for content marketing?

What are the best strategies for creating viral content for content marketing?

Make your content useful enough to share Creating highly relevant, useful and educational content is an easy way to...

How do you use customer reviews in your content marketing strategy?

How do you use customer reviews in your content marketing strategy?

They're an impressive sales tool in their own right, but they can be further improved with testimonials from the...

What are the 4 channels of distribution?

What are the 4 channels of distribution?

Distribution channels include wholesalers, retailers, distributors and the Internet. In a direct distribution channel,...

What are the 4 key types of content metrics?

What are the 4 key types of content metrics?

The 4 types of content metrics that matter: consumption metrics. This is the most fundamental type of content metric, and ...

Why is data important for marketing campaign?

Why is data important for marketing campaign?

Data helps to gain greater clarity about the target audience. Any information about customers allows marketers to gain a...

How do you measure roi in social media marketing?

How do you measure roi in social media marketing?

Amount earned (profit): Amount spent x 100%% of 3D ROI Amount spent For example, it generates 10% year-on-month growth in ...

How do you use data and analytics to inform your content marketing decisions and strategies?

How do you use data and analytics to inform your content marketing decisions and strategies?

But how can you figure out what data to use and how to interpret it to inform your future content? Data-based content...

How to use social data analytics to inform your marketing strategy?

How to use social data analytics to inform your marketing strategy?

Take advantage of Facebook Insights to discover the optimal volume of posts. Use the Facebook conversion pixel for...

What are the 5 rules of marketing?

What are the 5 rules of marketing?

People are only going to do business with people they trust. Listen to the most downloaded podcast on B2B sales in the...

How do marketers use influencer marketing?

How do marketers use influencer marketing?

Influence marketing is a way in which brands can promote their products through the endorsement or recommendations of...

What makes content marketing different from other forms of marketing?

What makes content marketing different from other forms of marketing?

Content marketing differs from traditional marketing in the sense that it stays on your digital channel forever, and your ...

How do you optimize your content for seo?

How do you optimize your content for seo?

How to optimize content for SEO Make sure you target a keyword with traffic potential. Make sure it aligns with search...

How do you use data in a marketing campaign?

How do you use data in a marketing campaign?

Data-based marketing is the approach of optimizing brand communications based on customer information. Data-based...

How do you create engaging marketing content?

How do you create engaging marketing content?

Nowadays, it's difficult to produce content that's 100% unique. How can you overcome this? Be original.

What makes a successful content marketing campaign?

What makes a successful content marketing campaign?

Content marketing uses web articles, blog and social media posts, videos, podcasts, and more. To create a successful...

How do you use social media for content marketing?

How do you use social media for content marketing?

The most obvious connection between content marketing and social media is that you can use your social pages to promote...

How can you use data-driven insights to create more effective pieces of written and visual pieces of content?

How can you use data-driven insights to create more effective pieces of written and visual pieces of content?

A data-based content strategy is an approach to developing and executing content that largely depends on information...

How do you use data to improve marketing campaigns?

How do you use data to improve marketing campaigns?

Data-based marketing campaigns use customer data to optimize performance, by allowing for more accurate predictions about ...

What are the key elements of a successful content marketing campaign?

What are the key elements of a successful content marketing campaign?

A strong distribution and promotion strategy. A good content strategy will help you set your goals, determine priorities...

How much money is spent on content marketing?

How much money is spent on content marketing?

We can use these figures to demonstrate the potential losses and gains that individual companies are making in their...

How much are companies spending on content marketing?

How much are companies spending on content marketing?

Since content budgets are typically around 25% of total marketing spending, this is a significant amount that any company ...

What are the benefits of digital marketing over traditional marketing?

What are the benefits of digital marketing over traditional marketing?

Advantages of digital advertising &. Lower cost.

What are the best tools for content marketing?

What are the best tools for content marketing?

Hubspot is a comprehensive marketing, sales and CRM suite that provides you with all the tools needed to create...

What is a b testing in content writing?

What is a b testing in content writing?

Analyze the test results and determine if there is enough data to justify running another version of the test. While a...

How can you use customer segmentation to create more targeted and effective pieces of written and visual content?

How can you use customer segmentation to create more targeted and effective pieces of written and visual content?

Customer segmentation helps you understand your audience so that you can target your marketing campaigns more precisely....

How do you use interactive elements in your content to engage readers and viewers?

How do you use interactive elements in your content to engage readers and viewers?

If you're trying to differentiate your brand and get readers to retain information and act easily, one of the best things ...

What is viral content strategy?

What is viral content strategy?

Viral content marketing is a form of online advertising that uses viral techniques to get your brand noticed by as many...

What is the difference between content marketing and traditional advertising?

What is the difference between content marketing and traditional advertising?

In conclusion, content marketing and traditional marketing are two very different beasts. Content marketing is about...

What are some tips and tricks for creating effective landing pages that will help drive conversions from your written and visual pieces of content?

What are some tips and tricks for creating effective landing pages that will help drive conversions from your written and visual pieces of content?

Learn how to design, write, and test landing pages that convert visitors into potential customers. Define the goal of...

How are you using data to improve results for your client marketing campaigns?

How are you using data to improve results for your client marketing campaigns?

With data-based marketing, you can harness important information to create campaigns that generate better results....

What are the 5 rules of content marketing?

What are the 5 rules of content marketing?

The general rule is to write authoritative content but not promotional. The idea behind this rule is that people don't...

How do you use webinars as part of a content marketing strategy?

How do you use webinars as part of a content marketing strategy?

You can create a series of blog posts from it, extract quotes that can be tweeted, or share snippets to keep the audience ...

What are the best ways to promote your content on social media?

What are the best ways to promote your content on social media?

How to promote your brand on social mediasFill in your profile. Use unique or branded social icons on your website.

How can you use a/b testing to optimize your written and visual content for maximum engagement and conversions?

How can you use a/b testing to optimize your written and visual content for maximum engagement and conversions?

It's critical to only make one change at a time. The only way to truly evaluate your conversion funnel and your marketing ...

What are some tips and tricks for creating compelling headlines and titles for your written and visual pieces of content?

What are some tips and tricks for creating compelling headlines and titles for your written and visual pieces of content?

Before the Internet, a keyword was just the word or topic that created the central focus of your content. Maybe it's just ...

What is the most important metric in content marketing?

What is the most important metric in content marketing?

Conversion rate and sales tracking One of the most important and informative content marketing metrics for determining...

What are the techniques of viral marketing?

What are the techniques of viral marketing?

Consumers are surrounded by tons of content every second they spend on the web, whether on a computer or mobile device....

Why use testimonials in marketing?

Why use testimonials in marketing?

That's an enormous amount of credibility that you can tap into with some well-executed testimonials from genuine...

What are some tips and tricks for creating effective lead magnets that will help drive conversions from your written and visual pieces of content?

What are some tips and tricks for creating effective lead magnets that will help drive conversions from your written and visual pieces of content?

Magnetic leads are one of the best ways to gather information about the audience, generate leads and even start the...

What are the three main promotion channels in content marketing?

What are the three main promotion channels in content marketing?

In the following diagram you can see how the three types intersect. You can use one or all of the channels to increase...

What are the four marketing tools?

What are the four marketing tools?

Product, price, location and promotion are the four factors in the marketing mix. The four P's are the key considerations ...

What are marketing tools?

What are marketing tools?

A marketing tool is something you can use to promote your products or services. Most companies use a variety of marketing ...

What are the best ways to repurpose content for content marketing?

What are the best ways to repurpose content for content marketing?

The 9 best ways to reuse content Reuse a white paper or research report in a blog post. Turn a blog post into a Twitter...

Why content marketing is the best?

Why content marketing is the best?

In fact, business sites that publish consistent blog content have an average of 434% more pages indexed by search engines ...

What are the 5 marketing tools?

What are the 5 marketing tools?

A vital part of any salesperson's job is planning. If you want to be where your audience is, it's absolutely essential to ...

What's an important tip when using a call to action cta in content writing?

What's an important tip when using a call to action cta in content writing?

By including a sense of urgency or immediacy in your CTA, you can get viewers to act immediately, rather than allowing a...

How do you use influencer marketing as part of a content marketing strategy?

How do you use influencer marketing as part of a content marketing strategy?

Take your market research to the next level by collaborating with influencers on comprehensive, participation-focused...

Can webinar be a marketing strategy?

Can webinar be a marketing strategy?

Webinars are an essential marketing tool for your plan. You can also use this as a content marketing strategy in the...

What is a data driven content strategy?

What is a data driven content strategy?

Data-based content is a type of analytical strategy used for online content marketing campaigns. The data used to create...

What are some content marketing best practices?

What are some content marketing best practices?

Best practices in content marketing Understand your audience. You know who you're talking to and you know what content to ...

How does influencer marketing increase marketing efforts?

How does influencer marketing increase marketing efforts?

Influencer marketing works because of the great trust that social media influencers have built with their followers, and...

Why customer reviews are important for marketing?

Why customer reviews are important for marketing?

On average, a one-star increase on Yelp represents a 5 to 9% increase in a company's revenue. In other words, collecting, ...

What are the three main purposes of content?

What are the three main purposes of content?

In modern times, all three are often combined with factual explanations, often mixed with opinions, but the three main...

How do you optimize content for search engine optimization (seo) purposes?

How do you optimize content for search engine optimization (seo) purposes?

SEO Content Optimization Checklist Research the optimal keywords. Include relevant keywords in the URL.

What are the benefits of using content marketing instead of social media marketing?

What are the benefits of using content marketing instead of social media marketing?

Benefits of Content Marketing Your Audience Will Stay Longer. You'll have better traction on social media.

How do you use marketing analytics when planning content strategies?

How do you use marketing analytics when planning content strategies?

Use content marketing analysis to identify content gaps and create new content. Research what terms your main pages rank...

What are the most effective channels for content marketing?

What are the most effective channels for content marketing?

Let's look at 15 content distribution channels and the best practices to attract traffic from them and help improve your...

What is the average spent on marketing?

What is the average spent on marketing?

B2B product industries allocate, on average, approximately 7.8% of their revenues to marketing. In simple terms, your...

How do you use customer testimonials in your content marketing strategy?

How do you use customer testimonials in your content marketing strategy?

This is a guest post from our friend Jordan Wahl, from G2 Crowd. More than 12,000 companies from around the world,...

Why is content marketing better than traditional marketing?

Why is content marketing better than traditional marketing?

Content marketing is easier to use. Considering that 70% of consumers would prefer to learn about a company through...

How much does the average company spend on marketing?

How much does the average company spend on marketing?

B2B product industries allocate, on average, approximately 7.8% of their revenues to marketing. In simple terms, your...

How do you measure the success of content marketing?

How do you measure the success of content marketing?

Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.

What are the best practices for creating visuals for your content marketing efforts?

What are the best practices for creating visuals for your content marketing efforts?

Think about the story, not just the images · 2.Align the visual story with your content marketing strategy · 3.For...

How do you develop a content marketing budget?

How do you develop a content marketing budget?

Companies often draw up quarterly or annual marketing budgets. They should be comprehensive and include all the projects...

What are the best ways to measure the success of your content marketing efforts?

What are the best ways to measure the success of your content marketing efforts?

Time on site (or time spent) measures the average time a visitor spends on your site. Returning visitors are the backbone ...

What do you mean by content pillars?

What do you mean by content pillars?

A content pillar is a complete article or series of articles that are used as a basis for other, smaller, easier to...

What are the pillars of content marketing?

What are the pillars of content marketing?

It's hard to understand the amount of content being produced, isn't it? Did you know that more than 2 million blog posts...