We can use these figures to demonstrate the potential losses and gains that individual companies are making in their content strategies. How much does it cost? Nothing but your time. It's also the choice most small businesses make online. How much does it cost? Nothing additional.
Keep in mind that your employees aren't exactly “free”. If you decide to assign this task to your workers, consider their current workload and capacity. As a general rule, content marketing budgets typically occupy between 25 and 30% of the total marketing budget. However, if you receive a budget increase dedicated specifically to the ideation and creation of content, that figure may be a little higher.
According to HubSpot Blog Research, 39% of marketers surveyed say that they spend between 31 and 50% of their total marketing budget on content marketing. One of the biggest challenges that marketers face is understanding the impact of their content marketing efforts. Every member of your team has a lot of functions and may not have the bandwidth needed to contribute to the creation of content. In other words, a large number of large companies can't succeed in the digital space because they can't afford content marketing.
I created the Advanced Guide to Content Marketing, which explains in detail how to do content marketing. A few years ago, outsourcing part of your content marketing meant choosing an agency or independent professional to limit your practical participation. You may have to do an exhaustive edition of this type of text, but you can still get content for a fraction of the conventional prices. Its use is also expected to increase this year, as 22% of content planners plan to use it for the first time this year.
This way, you can stop wasting time reinventing the wheel and focus more on content ideation and campaign analysis. As you earn more money with your fledgling content marketing efforts, you'll be able to re-invest that money in content marketing. But I'm convinced that content marketing doesn't have to be as expensive and scary as these numbers seem. Creating and publishing content is more cost-effective than traditional marketing, allowing brands to achieve an even faster ROI.
Learn how Linkfluence intelligence can become your smartest outsourced partner in content marketing. In addition to answering questions about how to pay for content marketing, some people are simply throwing up their hands in desperation. And since you're expected to achieve even better results with a larger budget, it's become more essential than ever to choose the right content disciplines and navigate them better than your competitors.
