Adding content regularly to your website can help your SEO (search engine optimization) efforts. Uploading consistent quality articles and blog posts can help you rank better on Google's results pages. The beautiful trips discovered, planned and booked on Well Traveled are a phenomenal marketing and retention tool. If you're organizing a campaign to collect UGC, make sure that the rules are clear to your audience and that you offer a reward commensurate with the effort involved in creating the content.
The UGC allows consumers a more authentic shopping experience, but at the end of the day, you're still a marketing professional. Customer content is beneficial for both brands and followers, as it not only eliminates the sales pitch from your promotional posts, but it also shows your products in action. Nor is it necessary to invest money in hiring an eye-catching creative agency to produce brand assets or content for your campaigns. The content is so entertaining that it'll make you forget that you're watching a big, ongoing GoPro ad.
This behind-the-scenes content helps establish brand identity and works on social media and ads to show authenticity. You'll have to monitor the type of content that's published, since it won't always reflect the image you want for your brand. This study shows that the UGC is surpassing traditional marketing tools when it comes to increasing buyer confidence and influencing decisions. UGC creators don't create traditional organic UGC, but rather brands pay them to create content that emulates traditional UGC.
It's when you ask your audience to create and share content related to your brand and the winner gets a prize. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Once you've decided where to focus your marketing efforts, you can target potential brand influencers. Then, create a simple statement based on that information that tells users specifically what type of content you're most likely to include.
Claire currently runs a small marketing studio on the west coast of Canada, whose clients include Hootsuite, ConvertKit, Superpath and Graphite. They collect high-quality content from social networks to disseminate it throughout their online shopping journey and compel customers to buy.
