The most obvious connection between content marketing and social media is that you can use your social pages to promote the content on your site. Whether you publish blog posts, article pages, infographics, or other formats, you can share links to them on Facebook, Twitter, LinkedIn and any other social platform you use. Your actions and posts act as baits to lead to your website and to your potential customer pages. Make sure that your blogs and content can be shared on social networks.
You can follow the following best practices to maximize the use of social media to generate traffic and conversions. Use the social media sharing buttons on your blogs and sites. You can also embed the text of the tweet on your blog. Use plugins to add them to your site.
The ease of sharing will make a big difference in terms of the number of users, as 51% of users access the web from their phones. In the United States, when it comes to content marketing, our own media are more suitable than social media or “rented land” because they allow us to establish direct relationships with the audience, obtain first-hand data and control communication. All companies want to create a strong presence on social networks, and users quickly detect those who don't hit the mark in the content they publish on each of them. Optimizing content and a content strategy for, say, LinkedIn can generate much better results if you consider the behavior of LinkedIn users and the specific characteristics of the channel and the way the content is used on them.
Content created for YouTube is different from content created for Twitter, which is different from content created for TikTok. Each social media platform has an audience, a series of content formats that allow, a different way of displaying that content to users and a “own language”. Yes, to social networks for brands, as long as they have the mentality of being in the market of making evangelists, not of selling. It's also about connecting the techniques and principles of social business, collaboration and writing with content marketing.
For example, if one of your social media content marketing goals is to attract more traffic to your website, metrics such as “likes” and shared actions won't matter much to you. With an increasingly connected B2B buying process between consumers and social networks, more and more attention is being paid to social content marketing tactics and strategies. Social media is important as long as the posts align with the purpose, voice, and audience of the individual channels. Sharing your content on social networks will help you get more traffic and higher conversions for your website.
Follow the best practices below to ensure that your social media presence supports your content marketing strategy. Then, periodically review the main metrics of content marketing for social networks (which we'll show you later) to learn what works and what doesn't. Segmentation, segmentation, and an optimized approach to social content often exceed the unique method that many companies use to share their content.
