If you're trying to differentiate your brand and get readers to retain information and act easily, one of the best things you can do is to make your visual content interactive, Tooltips. Interactivity can appear in calculators, quizzes, e-books, videos and animated infographics. They don't necessarily have to be digital. However, it is on the Internet that this type of content gains a multitude of formats and generates new possibilities for interaction with users.
Interactive content is any content that requires your audience to interact with it. Whether you're dedicated to content, communications, or demand generation, here are some novel tactics from the Foleon marketing team. It's easier to remember the content of a presentation when you're actively participating in the experience. Regardless of the type of presentation you make, interactivity takes concepts off the screen and into real life.
You can view original content that shows how situations and trends have changed over time and then provide an update with new knowledge, data, illustrations, etc. Instead of your content acting like a billboard that shows information that consumers can see or not, interactive content acts more like a conversation between you and your audience. We've seen some authors of interactive content include all the media they find relevant to their topic. By providing interactive content everywhere, you'll attract more to your audience than with static text and images.
Another benefit of interactive content is the ability to receive a wide variety of user feedback data. From increasing trust around the exchange of information to feeling truly polite and even being entertained, interactive content is better welcomed by consumers. This is essential for your interactive content to play its part in the sales cycle, making potential customers move faster through the funnel, instead of wasting effort on useless publications. In this way, you can verify that users have addressed all your content and collect valuable data about your audience, their behaviors, their problems and their needs, which you can then use to optimize your strategies.
In this case, a two-minute video is much better than a 15-minute video: the first can illuminate or summarize, while the second is long enough to be its own content. Netflix has another good example of how to transmit information and data in an attractive way for the reader. Offering an interactive consumer experience instead of static content is the way to increase your engagement rates.
