SummaryMake sure that the content is relevant to your audience and helps them solve a problem they have right now, offer your audience something they can't find anywhere else, whether it's entertaining, educational or both, tell the audience a story, invite the viewer to interact even more with you by adding a call to action. I have a Facebook group for aspiring writers and one of the questions I received today was: “My website gets 500 to 600 visits per month. Nowadays, it's difficult to produce content that's 100% unique. How can you overcome this? Be original.
Well, like everything else, you get what you pay for. You can't expect this type of content to be original and engaging. This shows that everyone that the website strives to publish accurate information, that readers will find more attractive. Yes, this will be more difficult and will take longer.
But now you know for sure that the results are accurate and 100% unique. For example, let's say you write a blog about fitness. If you tell a story that occurred during your personal certification training, your audience will realize that you are qualified and that you know the topic. However, this doesn't mean that they're going to read all your content.
In fact, research shows that 55% of your audience only spends up to 15 seconds reading your articles. If one day you tell a story, the next day you talk about research. Your next post could focus on a video. We hope that these 11 tips will give you more confidence to attract your audience, help your brand stand out and make it a little easier to spread the word around the world.
A fantastic example of social storytelling is that of the Emmy winner, Oneika Raymond. She is a world travel influencer and TV presenter who has traveled to 120 countries. Engagement has to do with how well you communicate with your audience. Not only can video generate traffic from Google, YouTube and other search engines, but it can also add value to your text content.
For example, I immediately direct home page visitors to my contact page, where they can request SEO content. And once you've done that, it's only a matter of time before you leave your competition out of the water and create nothing but impactful content. Ask them to send videos to unpack the product, to participate in a design remix challenge that highlights the product, or to take pictures of them with the product. You can create engaging content for social media without sacrificing your sanity, spending your entire marketing budget, or completely abandoning social media practices.
When you work in content marketing, you usually have to do a bit of balance to create useful content. But creating engaging content on a regular basis? That's what differentiates fantastic marketing campaigns from decent ones. If you follow the 9 tips that I have listed above, it will be much easier for you to create highly engaging content. After almost a month of competition, a team made up of Apple staff and expert photographers chose the best content and shared it on their platforms.
Especially when people aren't writers by profession, their content tends to default to a style that isn't particularly exciting to read. Well, I can't think of anything more shocking than showing your audience that your content is way ahead of the competition. To be fair, arriving at a clear definition of engagement when it comes to content marketing isn't particularly easy. In essence, this means offering an irresistible content update that your target audience can't help but be interested in.
In order to qualify, content must generate a measurable response from people in relation to your content. The story doesn't have to be worthy of a screenplay, it just has to be relevant to what your content is trying to convey. .
