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What do you mean by content pillars?

A content pillar is a complete article or series of articles that are used as a basis for other, smaller, easier to...

What are some content marketing best practices?

Best practices in content marketing Understand your audience. You know who you're talking to and you know what content to ...

What is the difference between content marketing and traditional advertising?

In conclusion, content marketing and traditional marketing are two very different beasts. Content marketing is about...

How do you create content for video marketing?

Tips for creating video content Be a storyteller. Adapt your video to each social media platform.

What are marketing tools?

A marketing tool is something you can use to promote your products or services. Most companies use a variety of marketing ...

What are the benefits of using content marketing instead of social media marketing?

Benefits of Content Marketing Your Audience Will Stay Longer. You'll have better traction on social media.

What are the best tools for content marketing?

Hubspot is a comprehensive marketing, sales and CRM suite that provides you with all the tools needed to create...

How can you use a/b testing to optimize your written and visual content for maximum engagement and conversions?

It's critical to only make one change at a time. The only way to truly evaluate your conversion funnel and your marketing ...

Editors Picks

What are the best ways to promote your content on social media?

What are the best ways to promote your content on social media?

How to promote your brand on social mediasFill in your profile. Use unique or branded social icons on your website.

What are the 4 channels of distribution?

What are the 4 channels of distribution?

Distribution channels include wholesalers, retailers, distributors and the Internet. In a direct distribution channel,...

How do you use marketing analytics when planning content strategies?

How do you use marketing analytics when planning content strategies?

Use content marketing analysis to identify content gaps and create new content. Research what terms your main pages rank...

How do you create engaging content for content marketing?

How do you create engaging content for content marketing?

SummaryMake sure that the content is relevant to your audience and helps them solve a problem they have right now, offer...

How much does the average company spend on marketing?

How much does the average company spend on marketing?

B2B product industries allocate, on average, approximately 7.8% of their revenues to marketing. In simple terms, your...

How do you use webinars as part of a content marketing strategy?

How do you use webinars as part of a content marketing strategy?

You can create a series of blog posts from it, extract quotes that can be tweeted, or share snippets to keep the audience ...