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What are the most important metrics to track in content marketing?
Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...
How do you use data and analytics to inform your content marketing decisions and strategies?
But how can you figure out what data to use and how to interpret it to inform your future content? Data-based content...
How do you use interactive elements in your content to engage readers and viewers?
If you're trying to differentiate your brand and get readers to retain information and act easily, one of the best things ...
What does engaging content look like?
Engaging content allows the reader to take a look at something they haven't seen before, but can be identified with in...
How much are companies spending on content marketing?
Since content budgets are typically around 25% of total marketing spending, this is a significant amount that any company ...
How can you use customer segmentation to create more targeted and effective pieces of written and visual content?
Customer segmentation helps you understand your audience so that you can target your marketing campaigns more precisely....
What is influencer marketing and why is it so important to marketers?
Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...
What are the 5 marketing tools?
A vital part of any salesperson's job is planning. If you want to be where your audience is, it's absolutely essential to ...
