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How can you use customer segmentation to create more targeted and effective pieces of written and visual content?

Customer segmentation helps you understand your audience so that you can target your marketing campaigns more precisely....

What are the most important metrics to track in content marketing?

Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...

How do you use influencer marketing as part of a content marketing strategy?

Take your market research to the next level by collaborating with influencers on comprehensive, participation-focused...

What are 4 key pillars of marketing?

The 4 P's of marketing, often referred to as the marketing mix, are the product, the price, the place and the promotion....

What are the 4 channels of distribution?

Distribution channels include wholesalers, retailers, distributors and the Internet. In a direct distribution channel,...

How do you create engaging content for content marketing?

SummaryMake sure that the content is relevant to your audience and helps them solve a problem they have right now, offer...

What are the 5 rules of content marketing?

The general rule is to write authoritative content but not promotional. The idea behind this rule is that people don't...

What are the best tools for content marketing?

Hubspot is a comprehensive marketing, sales and CRM suite that provides you with all the tools needed to create...

Editors Picks

What are the most effective channels for content marketing?

What are the most effective channels for content marketing?

Let's look at 15 content distribution channels and the best practices to attract traffic from them and help improve your...

What is influencer marketing and why is it so important to marketers?

What is influencer marketing and why is it so important to marketers?

Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...

How does influencer marketing increase marketing efforts?

How does influencer marketing increase marketing efforts?

Influencer marketing works because of the great trust that social media influencers have built with their followers, and...

Why content marketing is the best?

Why content marketing is the best?

In fact, business sites that publish consistent blog content have an average of 434% more pages indexed by search engines ...

What is the most important metric in content marketing?

What is the most important metric in content marketing?

Conversion rate and sales tracking One of the most important and informative content marketing metrics for determining...

What are the benefits of using content marketing instead of social media marketing?

What are the benefits of using content marketing instead of social media marketing?

Benefits of Content Marketing Your Audience Will Stay Longer. You'll have better traction on social media.