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How can you use customer segmentation to create more targeted and effective pieces of written and visual content?
Customer segmentation helps you understand your audience so that you can target your marketing campaigns more precisely....
What are the most important metrics to track in content marketing?
Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...
How do you use influencer marketing as part of a content marketing strategy?
Take your market research to the next level by collaborating with influencers on comprehensive, participation-focused...
What are 4 key pillars of marketing?
The 4 P's of marketing, often referred to as the marketing mix, are the product, the price, the place and the promotion....
What are the 4 channels of distribution?
Distribution channels include wholesalers, retailers, distributors and the Internet. In a direct distribution channel,...
How do you create engaging content for content marketing?
SummaryMake sure that the content is relevant to your audience and helps them solve a problem they have right now, offer...
What are the 5 rules of content marketing?
The general rule is to write authoritative content but not promotional. The idea behind this rule is that people don't...
What are the best tools for content marketing?
Hubspot is a comprehensive marketing, sales and CRM suite that provides you with all the tools needed to create...