Recent Post

What are the best strategies for creating viral content for content marketing?

Make your content useful enough to share Creating highly relevant, useful and educational content is an easy way to...

What are the most important metrics to track in content marketing?

Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...

How do you use influencer marketing as part of a content marketing strategy?

Take your market research to the next level by collaborating with influencers on comprehensive, participation-focused...

What are the 4 channels of distribution?

Distribution channels include wholesalers, retailers, distributors and the Internet. In a direct distribution channel,...

How can you use data-driven insights to create more effective pieces of written and visual pieces of content?

A data-based content strategy is an approach to developing and executing content that largely depends on information...

How do influencers shape marketing strategy development?

Brands positively influence customers' buying decisions by partnering with influencers and their specific audiences....

What are the key elements of a successful content marketing campaign?

A strong distribution and promotion strategy. A good content strategy will help you set your goals, determine priorities...

How much does the average company spend on marketing?

B2B product industries allocate, on average, approximately 7.8% of their revenues to marketing. In simple terms, your...

Editors Picks

How do you measure the success of content marketing?

How do you measure the success of content marketing?

Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.

What are the 4 main categories of content marketing?

What are the 4 main categories of content marketing?

There are four categories of content used in content creation and marketing: attraction, authority, affinity, and action. ...

What are the 4 key types of content metrics?

What are the 4 key types of content metrics?

The 4 types of content metrics that matter: consumption metrics. This is the most fundamental type of content metric, and ...

How do you use webinars as part of a content marketing strategy?

How do you use webinars as part of a content marketing strategy?

You can create a series of blog posts from it, extract quotes that can be tweeted, or share snippets to keep the audience ...

How can you use a/b testing to optimize your written and visual content for maximum engagement and conversions?

How can you use a/b testing to optimize your written and visual content for maximum engagement and conversions?

It's critical to only make one change at a time. The only way to truly evaluate your conversion funnel and your marketing ...

How do you measure success in content marketing?

How do you measure success in content marketing?

Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.